Unit 4: Enterprise Growth Strategies

Contents


  • Franchising
  • Merger and Acquisition
  • Moving up the Value Chain and Value Addition


Click here to get notes of this chapter



Watch video on What is franchising 

Watch video on Advantages and Disadvantages of  franchising 



Watch video on Types of mergers




Entrepreneurship course book contain certain case studies
Click link below to see the videos based on case studies of this chapter :

Case Study-I Goli Vada Pav

 Launched in 2004, Goli Vada Pav repackaged ‘Vada Pav’, a humble street-food popular in Mumbai, into a branded fast food concept. It follows franchise business model and today is uniquely positioned in Indian QSR (quick service restaurant) segment. 

Case Study-II It's natural. It's yummy: It’s NATURAL ICE CREAM '

Kamaths Ourtimes ice creams Pvt ltd has been pioneer in making artisan ice creams using only fruits, dry fruits, chocolates, milk and sugar. This idea was conceptualised by Mr. R S Kamath, CMD of Kamaths Ourtimes ice creams Pvt. Ltd.

Video story
Natural Ice cream website 


Case Study-III Indian franchise boom 

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